About Us
Welcome to Rich Habits, a Birmingham-born clothing company that was established by Sam Sutton and Carter Vail in 2022.
Sam and Carter at their booth inside of Hewitt-Trussville High School, where they hosted a massive wrestling camp with over 130 kids in attendence.
Our History
Our journey began in 2022 when Sam Sutton and Carter Vail, two friends with a shared vision, decided to start a clothing company. The idea was born in a cozy coffee shop in Uptown, located in downtown Birmingham. Over a few hours and countless cups of coffee, we discussed our aspirations and how we could achieve them.
In the following years, we immersed ourselves in the world of clothing, learning everything we could while selling shirts and other gear to various companies. Through hard work and dedication, we discovered our niche: providing gear packs to high school sports teams. Today, we are proud to have contracts with over ten teams and are continually expanding our reach, striving to support more athletes and teams every day.
Mission
Our mission is bold and ambitious: to challenge and surpass every major sports clothing company, such as Nike and Adidas. We aim to provide affordable luxury clothing to athletes at every level, from professionals to youth. Our commitment is to ensure that every athlete in the world has access to high-quality, stylish gear without breaking the bank. We believe in democratizing luxury and making top-tier sports apparel accessible to all, fostering a sense of confidence and excellence in every athlete who wears our brand.
Introducing Our Dedicated Team Members
Carter Vail
Chief Operating Officer, Co-Founder
Carter Vail is a dedicated business major with a keen eye for operations and leadership, co-founding Developing Habits, LLC alongside Sam Sutton. Carter’s background includes experience managing basketball operations at the University of Alabama, where his organizational skills and passion for sports were honed. Known for his big-picture thinking, Carter handles all day-to-day operations, sales management, and event planning for the company. His ability to foster relationships and ensure smooth coordination within the company has been instrumental in its success. Like Sam, Carter’s faith plays a central role in his life, and he strives to incorporate integrity and purpose into all aspects of Developing Habits.
Sam Sutton
Chief Financial Officer, Co-Founder
Sam Sutton is a driven and passionate entrepreneur who co-founded Developing Habits, LLC (d/b/a Rich Habits). A finance major at Tarleton State University, Sam brings a wealth of knowledge in financial management and business strategy. As a former state champion wrestler and standout student, his relentless work ethic and competitive spirit have shaped his approach to building a company focused on affordable luxury for athletes worldwide. His design expertise and commitment to excellence have made Developing Habits a standout brand in the industry. Outside of business, Sam is deeply committed to his Christian faith, which fuels his desire to make a positive impact through both his work and personal life.
Charlie Reeves
Director of Sales
Charlie Reeves is an exceptional leader and sales professional who brings a dynamic skill set to Developing Habits as the Director of Sales. A graduate of Homewood High School, Charlie excelled as both a football and tennis player. Currently a real estate major at the University of Alabama, Charlie is also a proud member of Alpha Tau Omega (ATO) fraternity. Known for his faith-driven approach, Charlie is a hardworking individual who prioritizes customer service and client satisfaction above all else. His deep dedication to his work and his expertise in sales have made him a key contributor to Developing Habits’ growth and success in building lasting partnerships with clients
OUR RETAIL FRONT
At Rich Habits, we want to build luxury closets without being obnoxious and flashy. Check out or retail front, which is full of comfortable, high quality, and affordable pieces.
Fast Turnaround
High-Quality Printing
